I am a dynamic individual with a passion for creativity and hard work. My background in marketing showcases my expertise in developing strategic campaigns and promoting products or services effectively. My love for music, video, and photography indicates my artistic side, where I enjoy capturing moments and expressing my vision through various mediums. My interest in aviation suggests an adventurous spirit and an appreciation for exploration and new experiences. My enthusiasm for food and travel reflects a curious palate and a desire to immerse myself in different cultures and cuisines. Overall, my diverse interests and dedication to my craft make me a well-rounded and versatile individual with a lot to offer in various industries.

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Canon South Africa 

Marketing Specialist | 7 Years + 

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2016:

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• Digital Campaign Specialist (Canon SA). Filming of external and internal events and customer based videos.

• Producing engaging image and video content of the highest quality. Dealing with all post-production requirements including importing, organizing raw media, editing, motion graphics, sound design, colour correction, voice over, and music selection.

• Design and resize content according to website specs of customers’ websites. Create web banners and adverts for online and print.

• Brand approvals and queries. Ensuring that all creative outputs are in line with creative direction and corporate identity of various brands.

• Review Canon activity online, through Google directories. Review Canon products on customers websites.

• Request changes or updates to the Canon website. In-store product training. Content creation for training purposes.

• General assistance on various marketing activities, including events and training nationwide.

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2019 + :

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• Experienced and energetic specialist with over seven years of experience effectively managing marketing projects from conception and strategy to completion. 

• Adept in using digital marketing platforms to increase sales and overall company productivity. 

• Leveraging tools such as Meta Business Suite and Sprout Social to schedule content allows me to actively engage with our audience in real-time. By analysing the results, we gain valuable insights that enable us to fine-tune our targeting strategies for maximum reach and engagement. 

• Proficient in monitoring and reporting marketing objectives, to maintain necessary internal communications within the company. 

• Pragmatic and result oriented, determined to build market presence in the industry through brand awareness and customer experience. 

• Implement effective marketing and advertising strategies to optimise sales and marketing collaboration, ensuring productivity throughout the product and customer lifecycles. 

• Develop and execute marketing campaigns, product launches, and events in alignment with business, brand objectives and agencies. 

• Evaluate consumer market needs and trends, gathering relevant knowledge and insights. 

• Overseeing brand guidelines, managing cross-functional teams, and executing successful brand campaigns across multiple channels with attention to detail being of high importance. 

• In-house content creation is optional due to budget restrictions. Collaboration with design and social media agencies currently exists. However, where there may be backlog, I will step in and create a campaign from concept to design and execution. 

• Proficient in Office Applications, Adobe Premier Pro, Photoshop and Lightroom. 

 

EDUCATION 

National Certificate in Film, TV and Video Production | 2013 | Oakfields College 

Bachelor of Arts Degree in Multimedia Studies | 2018 | University of South Africa 

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Awards:

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• Emerging Hero – Issued by Human Resources of Canon South Africa. 

• Develop us Award – Issued by Managing Director of Canon South Africa. 

• The Perfect Picture campaign success – Issued by Marketing Director of Canon South Africa. 

• Best Self-Expression Film (Oakfields 2012)

• Best Producer (Oakfields 2011)

• Most Promising Film Maker (Oakfields 2011)

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